A wide-variety of automation tools are thus available in order
to enhance one’s small business's digital presence and also the marketing campaigns. These
business automation tools can also make the business thus reach a success by however
leveraging email, social media and web services.
The purpose of this article is to make the reader aware of the fact as to what are the tools that
however create automation in small business.
1. Social media
Hootsuite: Hootsuite is however dedicated for the purpose of enhancing and
automating the social media engagement which is thus across more than 35 global
networks such as Facebook and LinkedIn. Hootsuite also thus identifies social
influencers in the market and also thus automates social marketing strategies. One
can thus sign his business up for Hootsuite's free plan which however supports
up to the three social profiles and also two campaigns for the single users.
99 Dollar Social: Finding great content, creating social media posts, inserting
hashtags and also eye-catching the images -- it’s all considered as a very time-
consuming. 99 Dollar Social thus does all that work for the user by however
creating fresh, custom-tailored posts for the business and then however sharing
them on the user’s Facebook and Twitter profiles once a day, seven days a week.
This thus also essentially automates the social media posting and also allows one
in order to get back to running the business.
2. All-in- one
HubSpot: Not only is HubSpot considered as a robust sales and marketing
solution, it's thus also considered as an excellent educational resource for the
small-business owners. HubSpot thus leverages real-time marketing data to provide
one with the targeted information which is needed in order to cultivate the leads
and generate sales. One can however also create workflows in order to automate
the marketing campaign and track the growth with the pre-defined goals and also
lead the segments.
Infusionsoft: Infusionsoft is considered as a popular all-in- one sales and a
marketing solution which is however designed specifically for the small
businesses. One can also automate lead scoring, capturing and also segmentation
with the Infusionsoft's powerful customer relationship management (CRM)
features. Infusionsoft however offers a variety of automation tools, including the
email marketing, social marketing, sales and e-commerce. Infusionsoft thus also
integrates with the hundreds of third-party business services thus through its
expansive marketplace of apps.
Yodle: Over the past ten years, Yodle has however received countless awards for
thus providing small business owners with a comprehensive marketing platform.
Yodle thus also offers a variety of business automation services which is thus
known as marketing essentials. Local businesses can thus also take advantage of
Yodle's services which are designed in order to generate local business listings in
thus more than 50 business directories such as Google and Facebook.
3. Communications
MailChimp: something which is however Focused primarily on email marketing,
MailChimp is considered as one of the most affordable automation tools on this
list. One can also use its marketing automation features in order to target the
customers which is thus based on specific data, including behavior, preference and
past sales. One can also use application program interfaces (APIs) in order to
create custom workflows with however scheduling and segmentation tools.
MailChimp thus also integrates with a plethora of Web technologies -- which is
however including a few automation tools which is described in this article.
Slack: Most of the business owners thus spend valuable time each day sorting
through an overflowing email inbox. Slack however offers a free platform for
streamlining the communication which is between the team members.
Conversations are thus threaded like a chat window and are thus visible by other
people in the organization. Slack is thus considered as a powerful automation tool
that many businesses are however using as an alternative to the traditional email.
4. Digital marketing
Needls: Needls provides a service to “automatically create, target and optimize
your digital advertising.” To get started, you upload images, videos and a basic
message, and then Needls does the rest for you. Needls offers a variety of features,
including landing page generation, social media reporting and comprehensive
analytics to keep track of your company’s digital presence and outreach.
5. Sales and ecommerce
Printful: If one is however looking in order to enhance the reach of his business,
custom-printed merchandise and also freebies are thus considered as a great
resource for the purpose of attracting new business. Printful thus lets you print on
a variety of products with the affordable options. One can however print his logo
on many different products, including tote bags, coffee cups and also posters.
Printful thus also integrates with a variety of ecommerce services and also thus
supports custom integration through its API.
Salesforce.com: Salesforce.com is thus considered as one of the world's leading
companies for the business automation and CRM. One can however leverage
Salesforce.com's powerful marketing and also sales automation tools in order to
enhance the digital presence and also marketing campaigns. Salesforce.com also
thus integrates with hundreds of third-party business apps thus through its
expansive market of APIs called as AppExchange.
6. Internet automation
IFTTT: An acrony which thus however of sorts for "if this then that," IFTTT is
considered as one of the most streamlined automation tools which are thus
available on the Web. One however creates recipes that thus perform specific
actions which is however based on predefined triggers.
Zapier: Zapier is considered as similar to IFTTT in that it thus automates actions
across the third-party apps and services. However, Zapier’s focus is thus on the
business services rather than the personal and home automation. One can however
configure Zapier in order to access multiple accounts on the same service such as
Twitter or Microsoft Office 365, and thus also create robust automated workflows
which is thus known as zaps.
Automation technologies thus enable one in order to free up the valuable time which is
however spent on the redundant processes and also help in order to focus the attention on growing the business.
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