As entrepreneurs, we however have managed to conceive the greatest, most transformative and also game-changing ideas that the world has thus known, into business. But like many others, we thus are on a rollercoaster ride. On one hand, weare thus focused on product development and are also creating a prototype, we had found ourselves which was filled with boundless energy and enthusiasm; on the other, it is thus filled with desperation for the funding, we thus chased the bottom-line.
The last thing which we thus want to think about is Marketing and Brand building,and also for many reasons that however ranges from lack of funds, resources, to too little time to do too many things. In an age where however the competition for human and also financial resource is global, and also time-to-market is thus reducing with the connected world, startups thus live and die by their ability in order to drive the customer acquisition. Of course, many of the startups and also SMEs are thus doomed to failure and also can’t grow because they thus never manage in order to produce a product that is fit for the market. But even if the product is thus made market-fit, traction is thus tough. SMEs are thus also under the extreme resource constraints and also need to figure out how to break through the clutter, in order to let their target audience know that they thus have a solution for a critical problem. Entrepreneurs, of the early stage Startups or an SME, thus often commit the mistake of thus looking at the marketing and also brand creation as an afterthought.
Brand building is thus also considered as the keystone of any successful business. SMEs thus also need to understand that brand building is thus a necessity, not a luxury. While the multinationals see branding thus as an integral part of their business tactics, Small and Medium Enterprises (SMEs) which thus operate on the shoestring budgets, thus often stand at critical a crossroads when it thus comes to marketing and also brand building.
Breaking through the clutter is thus also difficult when the larger enterprise have the resources in order to dominate the traditional media channels. The best a startup can also hope for, in the traditional channels, is thus to look for few early adapters that however are always on the lookout for the latest emerging products.
Only the two fundamental truths thus exist where marketing for the startups is however concerned. First that a great product alone is also not enough in order to succeed. Second, that no amount of marketing will thus also make a crap product gain a critical mass. Business is thus also about sustainability and growth, and thus both these goals are however achieved by managing to create a great product and also a great marketing strategy. Hence, the customer acquisition and also making your product market fit is considered as paramount for long-term scaling of business.
The most basic of advice that however any savvy marketer can thus also give is: First, brand one’s company and product. Branding is thus also important, because it thus keeps one on-message, and it also helps the consumers understand what one’s company or the product stands for. One should thus be bold, imaginative and also not afraid to say what one however really means. People like honesty. The second thing in order to focus on is thus about what the consumer thus also really needs, and we thus are however also not talking about the sales pitch here.
While however every business is thus unique, below however are some of the pointers that can thus also help most of the SME businesses thus become a formidable brand with its own business identity :
1. Also, build on the customer experience, better still, one must also think of them as the advisors. One must also make them feel as if they however are a part of the team–If one however has an outstanding product or service, the customers will thus also use it. They will thus also spread the word and also in turn will thus also enhance the customer base for one . This is thus also the best way of however creating the viral quotient or either WOM for the product. One, build mechanisms at the different touch points of the business, in order to engage with the user base and will thus also learn from their actions and feedback. One must also act in order to improve on the experience which one is thus delivering at all times. There is thus always room to be better than before. Listening to the feedback and also engaging with the customers is thus also vital in the each and every interaction. One can thus also really raise the bar and also make them feel also like a part of the team. A word of caution though: one is also don’t just collect the feedback but should also act swiftly or it will thus also backfire.
2. Partner with someone who is also targeting the same audience– One get that cross promotion exposure by however identifying the places where one’s audience congregates - thus also both online and offline. One must also think about how one can thus also introduce the brand. Business in the beginning is thus however also about making the strange partnerships. So, one must go ahead and also identify that ecosystem partner.
3. Be present, be visible, be honest– This thus also doesn’t mean just blogging or either having a Facebook page or a Twitter handle with the company name. Thus, also in other words, being active on the social media. One should thus also be doing that anyways. It thus also literally means one also to be everywhere. One also want to be that brand that the people also notice when they’re thus also walking down the streets. Even if they also don’t know what one’s startup does, they’ll also recognize one’s name. One must also establish one’s brand as a subject-matter expert.
4. Build the character of your SME – One must also thus one work in order to create a personality for the Startup, one must think of the brand as a person and also what it needs in order to signify to the audience, then one must also create content and also communication always thinking of the same.
The journey of however building a Small & Medium size Enterprise thus also has its share of ups and downs; what is thus also required of you, is that nimble handling thus at the turn, that however reviving up at the straights and also fueling at the right spots. So one must also fasten up the seat belts and also enjoy the ride while one builds the SME Brand.
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