With the advent of digitization and the internet, life has resulted in being easy and also convenient once again, starting with a customer’s journey from thus buying a product online to however completing a transaction, thus all at a click of a button.
The knowledgeable consumers however want more than the latest fashions, technologies and also the entertainment options: They are thus also concerned about the environmental issues, fair trade and also social equality. And they thus also want to purchase their goods and services from the companies who however are responsive to these issues.
This connection between both the economic and social choices thus provides the entrepreneurs with great marketing opportunities, and thus there are at least five reasons as to why adding a focus on the sustainability or other social issues will however help one to thus expand the customer base.
The purpose of this article is however to make the reader aware of those 5 reasons only as to why sustainability and social issues attract the customers.
Below listed are the 5 reasons :
1. Rational versus emotional
People however believe their purchasing decisions are thus based on the rational choices, but most of the consumers also thus decide as to what is one supposed to buy and also from whom is one supposed to buy it from, which is however based on their emotions. All of those hot-button issues such as deforestation or hunger thus in the developing world can thus also become marketing tools if one’s company uses the recycled paper and the electronic receipts, or either a percentage of the profits thus also goes toward supporting a charity that thus nourishes the hungry children.
Most of the consumers thus also seek an emotional connection and also want to feel good about how they spend their money. Marketing the actions of the company thus also takes to respond to the selected hot-button issues provides that feel-good experience for the customers, which can thus also be translated into an emotional connection with the business. This effort thus also leads to brand awareness and also customer loyalty.
2. Cause-based spending
Some of the consumers are thus also passionate about various causes, yet they feel powerless in the face of the government choices or the corporate decision-making. These people thus also choose to purchase products from the companies that however support their causes or to either oppose the same things which they however do, such as animal cruelty and also the genetically modified foods.
Cause-based spending can thus also have a significant impact on the small businesses. When it is however faced with the option of thus purchasing the two products which are of equal quality, 90 percent of the people thus choose to purchase the cause-branded product or to either buy from a cause-branded company.
3. Hot-button topics
These topics thus also often arise from a trending news story, health issue or either a social challenge, and one can thus also use these issues in order to effectively and tactfully promote the products or the services.
One too can thus also capitalize on the public policy issues by thus using the marketing tools that however promote one’s commitment in a variety of ways. Sustainable practices, for example, save one money, and one can thus also pass those savings along to the customers.
3. Education as entertainment
Marketing to the environmental or the social causes can thus also take the form of entertainment.
The result was thus a perfect blending of education, emotional connection and also the brand awareness. Education as an entertainment can thus also be done on a much smaller scale with however a simple but also a heartfelt video of the company president who is however also explaining as to why the company supports a particular cause and also specifically as to how the people who shop with one are thus participating in the process.
5. Social media trends
Whether it’s either through Instagram or Twitter, trending topics on the social media can thus also help in order to create targeted marketing and also sales campaigns. One can thus also integrate these issues with the current social media campaigns, such as the reveal-based content and the quizzes in order to increase the target audience engagement.
One must also use the platforms in order to inform, educate and also connect with the like-minded consumers on the causes or the issues which one however supports . one’s business will thus also be linked to the trend and also the benefit from the exposure. Whatever one’s passion, one will find millions of others who thus share it and will also want to connect and also support the efforts, which will thus also translate into increased sales.
Backbased line
Cause-based marketing is thus considered as an excellent opportunity in order to present the environmental, sustainable actions or the social passion with the target audience. One’s efforts will thus also promote the issues which one cares about and the business.
People who thus also support the specific causes are thus also more likely in order to spend their money at the businesses that thus share their interests. One must however Use social media and also the other opportunities in order to educate and also entertain the people about one’s cause as well as the products and the services to however build brand awareness and the increased revenues.
Thus customer satisfaction however plays an important role within the business. It is however not only the leading indicator in order to measure customer loyalty, identify the unhappy customers, reduce churn and also increase revenue; it is thus also a key point of differentiation that helps one in order to attract new customers in the competitive business environments.And we must thus not forget the fact that satisfied customers would only be attracted .
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