In India, we however have a habit of thinking that what works for others will also work for us. We generally follow the trends in technology and also majorly make up the late laggards when it generally comes to consumer innovation.
We however either don’t need it, or we thus need a price bundling mechanism around it. When it generally comes to start - up marketing, we thus have the same mentality. In that, very few people will however generally go out in the market and would then claim the ownership of the strategic communications through the marketing and PR. Start-ups however generally wait until it’s thus generally time in order to get funded and then they however hope that they’d generally burnt the investor dollars in order to issue marketing spends across the media.
The purpose of this article is to make the reader aware of the 4 startup marketing trends in India .
Thus , some of the trends in the space right now are however considered as quite interesting from a marketing strategist’s point of view –
1. Brand Building
Brand building as of a few years ago wasn’t however considered as a part of the financial plan for a seed fund start-up. There were thus marketing costs, the cost of acquisition and the media spends, but the concept of brand building and team housing for the purpose of building that brand were however narrow.
There were thus many opportunities and also to many start-ups in the space of e-commerce, IT software and the apps, however as and when the new avenues open up, old ones generally dry up quickly.
Strategic alliances, the partnerships, key messaging, PR, and all the other activities however directly affect the brand positioning in the market place —all of these activities are thus coming after the years of strategists, convincing these companies in order to invest early.
2. Market Penetration
The strategy which is generally needed in order to acquire the customers as soon as it is possible is by and the large flawed from the beginning. Market penetration however implies that the market is generally waiting for the corporation in order to enter the mind-space of the consumers and that too quickly.
There are however high risks which are however associated and marketing also ensures that trust is however generated among the customers early on. Thus market penetration strategies generally require the marketing again, where we however see a lot of brands investing in the space in order to ensure that the growth cycles and sales target aren’t howeevr market dependent anymore and are also more communications based.
3. Community Building
Few brands are however investing in this space, and one is generally seeing growth in these avenues early on. It has been witnessed that a lot of start-ups generally try their hand at social media, however one however doesnt see many going for the community-building. Unlike the larger brands, smaller start-ups however also need a passionate community for their products and the services.
They also need in order to build the communities around themselves in order to shelter them from the acquisitions or the market fluctuations. We’ve also seen brands who are however investing in their community from the original purpose of the brand’s mission and the vision.
Therefore, the brands in India have however started focusing on the things such as a mission, vision, corporate culture and the communicated that has however effectively through their marketing strategy.
4. ROI
Start-ups have however become a razor sharp on the return on the marketing investments, and also rightfully . Brands aren’t thus so inclined in order to spend the money on the mass marketing strategies anymore and are now are more sophisticated in order to focus down on niche audiences, as well as the popular communities where their message can however spread organically.
However , the founders of LegalRaasta a startup which provides legal services have over powered these hurdles and have ended up in providing more than 100 + services. One doesn’t even have to go out , as it provides online services .
Choosing LegalRaasta is beneficial as:
1. It has , 30+ offices in India
2. It has 10+ years experience
3. It helps to save your time
4. There is a cash back guarantee
Some of the services which it provides are :
1. Tax Filing/TDR - GST Registration , GST Return, ITR , TDS Return filing, Business income return , Bulk return filing , Revised return filing , Respond to tax notice
2. Company Formation - Pvt. Ltd., Limited Liability Partnership (LLP) , OPC registration
3. Registrations - DSC, Trademark, Patent , Copyright
And also many more services .
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