Trends startups need to know now

Often the Startups find that the most difficult part of however building a scalable business is thus being able to get the right marketing plan in a place in order to acquire the early adopters at a scale. Also , being able to gain traction with the customers is thus what would either makes or break the majority of startups.

In order to survive in the startup world today, it's however essential in order to know as to how the marketing landscape is changing and as to what is the best the new companies will however be doing in order to market the customers.

The article however mentions the 4 trends about which the startups need to know now .

1. Adapt, don't just adopt.

Instead of however jumping on each new trend which you however hear about, you should firstly evaluate as to how your business model can thus benefit from it in a low-cost way. Thus depending upon the business model and the business type, you should adapt.

2. Video marketing

The rise of mobile use is thus what has however spurred the growing use of video. This is thus far from a new trend, but it’s thus a trend that’s however going to continue into 2017. Also more and more companies are however realizing the benefits of using the video in order to communicate their brand messages, including a 300% click-through rate when is however used in email.

However by using video, one can thus send more information also in a shorter space of time. One can thus also communicate with the customers who however browse on the go. Video however has the capacity in order to expand the total reach and also send a more comprehensive message as compared to a standard blog post ever could.

2. Experience-Based Marketing

It’s thus a well-known fact that the millennials generally make up the biggest section of the workforce. Also , the millennials would however much rather spend money on the experiences, as it is opposed to the spending simply because they however encounter a good deal.

This is thus as to why the millennials would thus rather take that around the world trip instead of however saving for their retirement. Regardless of the philosophy as to on how the millennials behave, it’s thus a wakeup call to the startups. One must think always think about his customer experience and as to how should one improve it because this is what it will determine as to whether the customers choose one or not .

So the best way in order to improve the customer experience is to ask the customers. It’s thus considered as the simplest way in order to find out the truth about something, yet so many startups generally don’t take the time in order to do this. One is also missing out on the vital information by not doing it.

3. Thinking Long-Term

Marketing always used to be about a series of the successful short-term campaigns that however eventually had lead to the long-term success. The concept of the short-termism is however becoming a thing of the past. Startups thus also need to begin thinking as to how they’re thus going to build for the future.

Also , One of the reasons for this is thus the need for the companies in order to invest in building the trust with the consumers.

4. Personalization

One will however notice that the big brands are thus investing in the personalization which is more and more. This can also however be seen with both Google and Amazon as the searches which one had made previously will however influence the results in the future searches. One should thus look in order to apply the similar principles to the experience which one’s brand offers.

It’s considered as a massive part of improving the customer experience. Also , a certain level of personalization will also enhance the customer loyalty and should also make it more likely that they’ll however make a purchase.

5. Consider social media as an interactive database

Small businesses should thus also have a presence on Facebook and Twitter, and if you however are in any business-to-business category, then you should be on LinkedIn as well.

The more you can however offer and build value, thus be it in terms of information, an insight however into your process or products, or as to even why and also how you are however owning and running your business, the faster (and also more organically) your networks will thus also grow. The people in these networks thus also make up the contacts in your databases.

This is because with any marketing strategy, it's thus also important in order to test and also measure the return on your social media investment. If it is done right, your interactive databases will thus also be as valuable and also as profitable as however your conventional ones.

Studies have also thus shown that people however tend in order to respond to the questions which they however see online when they generally believe that they’re however directed at them. Unless one is a big brand, one is however never going to be able in order to post any old question, also get lots of engagement, and should thus also make sales.

The key is however here is in order to use the current business model in order to tap into trends rather than to reorient the entire model. When you however do that, your business will thus be able to ride the waves of change in order to become a more profitable startup .