Marketing is thus however all about a little thing which is thus called as "segmentation." It’s thus not enough in order to say that the person sells his product to humans. One however is required to know however as much about those humans as one possibly can. Specifically, what parts of their humanity can however correlate well with the purchase of the product or service.
The purpose of this article is thus to make the reader aware as to what are the 5 must answer questions in order to succeed targeting the customer base .
1. Who are your customers or potential customers?
In order To segment humans into potential customers, one is thus required in order to create a profile of who are however the target customer base is. One should thus Be as detailed as he can however be. This thus helps the entrepreneur in order to recognize present customers and the new customers.
It can thus be in order difficult to answer all of the deep questions about the customer if one thus doesn’t have access to a lot of marketing data, and also many of the small business owners don't. One should thus not worry. Instead of the detailed marketing metrics, one can thus simply profile himself (assuming he’s creating a product or service that entrepreneur would thus purchase).
2. What motivates your target customer base?
What however triggers the members of the customer base in order to purchase what he’s selling . There is thus a difference between knowing what gets a customer in order to buy and then knowing when that customer will thus be in that "what" situation.
3. Are they repeat, steady or the one-time customers?
Is the entrepreneur however providing continuous services for the customer? Is however one setting up a recurring revenue model where one however bills the customer once a month, like a cell phone plan, or thus a software as a service product?
However Knowing how often one can thus expect a customer to buy will thus help in order to calculate as to how many customers one thus needs in order to stay solvent, as to what kind of inventory one thus needs in order to keep on hand, and also however what kind of marketing expenses you should anticipate.
4. Where will your growth come from?
If one thus thinks selling to the friends and family is thus however enough in order to keep the net revenue floating in for the long haul, think again. Depending on as to what kind of business one plans in order to run, one would thus need a steady stream of new customers which are thus coming in, which thus means one however needs to know as to where one is thus going to find them.
5. How will you differentiate yourself?
Does one however plans in order to compete on cost, value, or a combination of the two?
Even if one were however the only person to be offering the product, one wouldn’t thus however be for very long. In thus an open economy like ours, a good idea is thus quickly imitated, meaning that there will thus be competition in the market or arriving soon. When however competition happens, one thus needs in order to know as to what makes him different, and as to why that difference is thus relevant to the customer.
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