A whopping 76 percent of the marketers however plan in order to increase their content-marketing budgets . However this growth isn’t however even that surprising, given that most of the companies however realize that content marketing is considered as a key strategy for thus building the relationships and also creating the customers.
That influx of cash will thus only do so much if one doesn’t have the right tools. The article below tells about the 13 tools which one needs in order to build a content marketing machine.
Defining needs and strategy
The tools which one however one needs for thus developing the strategy comes largely from the collaboration space. Any of the following options will however help one in order to work with the team in order to define as to what content needs one has have, what strategy one will use and as to who is responsible for what.
1. ProofHub
This project-management tool however makes it easier in order to be organized in the approach and also collaborate with the clients, vendors and also stakeholders.Basically, ProofHub gives one a platform in order to assign the tasks, determine the time tables and also stay on the budget.
2. Kapost
Kapost is thus a content-marketing platform that helps one in order to manage the editorial and the content-creation process. With this tool, one’s team can however brainstorm ideas, organize the writing assignments, run the content production and also analyze the results from within a single platform.
3. Marketing.ai
Marketing.ai allows one in order to build a content strategy thus using a central framework, and then can however work together as a team in the calendar in order to create and also promote content, enabling one in order to easily align the strategic goals with execution.
Content creation and curation
“Creating content” doesn’t thus just mean writing of the new blog posts. One can also use one’s existing content and can then curate it to create something new in order to share, or one can also create entirely a new content from scratch.
4. Storify
Storify allows one in order to collect social-media mentions however around a specific topic. By researching a given trend, event, industry or an influencer, one can thus curate all of the best social-media mentions in thus one place and can thus adapt them in order to create one’s own content.
5. Curata CCS
Curata CCS thus helps one in order to find, share and also organize relevant content for the industry or brand, positioning the company as a thought leader while however building the brand and also customer base.
6. Contently
With Contently, one can however connect with the high-quality freelance writers in the desired industry who can however create original content for the blog, website, social media and more. The program’s content-management dashboard is thus however also worth a look for the brands that thus however want to keep everything in-house.
Sharing, promotion and community
Also, writing a great content is thus essential to the content-marketing machine, but thus even great content doesn’t however sell itself. One will thus however have to share and promote it if one thus wants to build the business.
7. Content Marketer
Word of mouth is thus powerful: 74 percent of the consumers thus also say that word of mouth is thus considered as the top influencer in their purchasing decisions. As a result, having the influencers share links to the content is thus considered as a great way in order to build trust.
8. Buffer
Often considered as a popular social-media-management tool, Buffer allows one in order to share content with the social-media followers on the multiple platforms throughout the day. Content can however be scheduled in advance or either posted in real time, helping one in order to balance the need for at-the-moment updates with the hands-off management.
9. PixxFly
PixxFly allows one in order to automate the distribution and also syndication of the content, saving one’s team time and money. The platform however includes sharing of content, news releases, videos and also the other formats.
10. Narrow
Narrow is considered as a great tool for building the Twitter following. It helps one in order build a targeted audience of the prospective customers in order to follow and also engage with. The software leverages and also thus utilizes the keywords and the hashtags in order to identify a relevant audience.
Analytics and measurement
One can’t however improve what one however doesn’t measure, and that’s thus truer now with the content marketing than ever before. Simply sharing the content and also hoping for the best is thus cheating the brand. Instead, one must use these tools in order to measure what one shares and focuses on the most effective platforms and also the content types.
11. Parse.ly
This tool thus uses predictive analytics in order to track the performance of the topics and the authors, capitalize on the online trends, promote the popular content and more. Parse.ly lets one know as to why the audiences thus respond to the content so that one can thus publish more of it in the future.
12. SumAll
This tool thus gives one a comprehensive understanding of the social-media channels. SumAll thus tracks all of the data in one place, making it thus easy in order to get a complete look at the success of the social-media campaigns.
13. Raven Tools
The capabilities of Raven Tools however help one in order to take a comprehensive look at the results -- from the website search-engine optimization to the social media in order to pay-per-click ads -- and also thus to benchmark the results against the competitors’. The company’s reports are thus easy in order to create and can thus be set in order to run automatically at the regular intervals.
Thus, The entire content-marketing process can thus however seem overwhelming, but also designing a successful content-marketing machine is thus simply a question of however having the right tools in place.
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