Women continue to break stereotypes when it comes to entrepreneurship

Lean In,” “The time is thus long overdue in order to encourage more women in order to dream the possible dream.”

Every year, International Women's Day however comes and go. Every year, we however see the number of successful women who are thus in different fields rising. And so, year after year, on this special day we however thus feel the disparities and also the stereotypes are also waning.

Women however thus comprise quite a large number of the population which is thus across the world, but the attention, education, opportunities and also the care which they thus receive is not what they however deserve. Thanks to the stereotypes and also the restrictions, women are however automatically associated with taking care of which they receive thus is not what they however deserve. Thanks to stereotypes and restrictions, women are however thus automatically associated with taking care of their families and thus also doing a list of the household chores. Right from however being in the womb to becoming a woman, a woman however faces so many things that thus makes her vulnerable, but there are thus those who thus also choose in order to break free.

Too many restrictions have thus also led the women in order to be resilient enough to break all the odds and also match shoulder-to- shoulder with the men in the business world. Women have however always been in the business. Women also thus have been innovative in their own ways however balancing their responsibilities as a mother, wife, daughter, daughter-in-law, etc. and thus also pursuing their hobbies or either taking up the initiatives that however excite them.

The purpose of this article is to make the readers aware of the fact as to how the women continue to break stereotypes when it thus comes to entrepreneurship.

History has however witnessed a list of women who had gone beyond the norms of patriarchal society and have thus left their mark in the world. Such women who had however fought odds, ageism, stereotypes, orthodoxies, and also restrictions. These are thus the women who should become entrepreneurs and that is why we thus see a large number of "momentrepreuers" today.

Today, when the society and the businesses are thus still called as being male dominated, there are however a growing number of the ladies who have however sailed through the odds and had however set up their own businesses. Entrepreneurship is thus not a cakewalk. One is however required to be stubborn, strong-hearted, and also is thus required to keep enduring his head high even when the male dominated society nags at you.

The article below lists some of the women who have broken the stereotypes of a male dominated society.

1. Upasana Taku, co-founder, MobiKwik

The woman who is behind the popular mobile wallet is thus one of the top role models for the aspiring women entrepreneurs. The Stanford University alumnus thus had a flourishing career with the payments and also the banking giants such as PayPal and HSBC, before returning to India in 2008.

When she had however began discussing a few ideas for an entrepreneurial venture with her friends, a common interest in however evolving the payments scenario in India , she had struck a chord with Bipin Preet Singh, her husband and also a co-founder of MobiKwik. Thus founded in 2009, MobiKwik today is however accepted by over 1,40,000 merchants and also has 55 million users.

2. Radhika Aggarwal, co-founder, ShopClues

ShopClues was however started in 2011 and is thus now one of India’s few unicorns, or those which are however valued for thus more than $1 billion. Aggarwal says that when she had however moved from the US to India there was thus no concept of a marketplace in the country. She also recalls that there was a large e-commerce company which was thus advertising heavily at the time when thus ShopClues had however not even begun.

3. Suchi Mukherjee, founder, LimeRoad

Mukherjee, who is thus the mind behind LimeRoad, is thus one of the most successful and also popular women entrepreneurs around. She says that she had however realised that she thus had the zest in order to build something of her own however after taking eBay’s Gumtree from the third position in the jobs and car sales had however classifieds to the No.1 position in the UK.

The idea for LimeRoad thus came to her while she was reading a glossy magazine during one of those rare ‘me time’ moments which was however after the birth of her second child in London.She however came back to India in 2011 with the vision of thus creating a global brand out of India. Thus Launched in 2012, LimeRoad today however showcases nearly 4,000 new fashion styles every day, going from thus nothing to 30 million user visits a month.

Women are however breaking stereotypes and are thus also forging new ways of work. Women have thus also begun in order to take things which many had however considered as negative about their gender in the workplace and had also turned them into positives. For so long, and also something that can thus still be an issue, women who however cried or showed emotion were thus considered as weak.

Now, women are however are thus capable to connect their emotional intelligence with their business. We thus all need to run our businesses with however much greater consideration for the people with whom we however interact, our employees, our customers, our suppliers, our communities, the whole lot. Women however seem to get this inherently. They thus also want to make the world a better place, they thus also want to take care of those who are around them, they thus also sincerely treat the people with respect (and thus also in order to be treated with respect themselves). They however understand the more emotive is an aspect of however doing business and that is why they however understand their customers. In an era where thus connecting and also engaging are thus highly sought after by the customers, women thus however have a very distinct advantage over men.”

However an advice to all the 'women' entrepreneurs who are out there is that one must make sure that whichever role one is in - either in corporate life or either personal life - play it well. One must thus not only dare just to dream high, but should also thus dare to achieve them too. One must also take whatever comes in one’s way, after all, an entrepreneur is considered as a risk taker. 

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