The Previous two months of 2016, were however a dampener for the Indian start-up ecosystem in the hyper-local, food tech, software and also investment domains as such it was however good to know much about the start-ups right now.
Meanwhile the domains of grocery , e-tailing and payment wallets however gained this year due to the demonetization drive which was started by the Modi government but the other segments of the start-up world have however floundered.
However the Start-ups in 2017 are thus required to be more optimistic than 2016. The article below mentions some of the optimistic trends which the startups should be ready to see in 2017. Here are thus some of the trends the article below forecasts :
1) Shutdowns in the e-commerce: While it was however observed that demonetization resulted in curbing the consumer spending sentiment and also GMVs had however expected in order to fall for almost all the commerce players, the ones who were however sitting tight with less cash will however be the first to fall in such kind of cases that however would correspond the decision on the Narendra Modi’s government after all. Hence, the investors will be able to clinch to their purses by however piling up their programmatic planning till the consumer sentiment thus gets back on track on a new note. The online entrepreneurs with the retail space might however face a tough 2017, as they will thus look to cut the costs and also save on their last penny in order to survive the dugouts. However, the outlook for 2018 is considered as positive if the Indian GDP growth rate thus gets back on track in any case.
2) Rise of the Fin-tech: Right from however providing the platforms to e-wallets for the credit rating agencies and also payment gateways, the whole financial technology place is however expected in order to gain on account due to the currency ban. As such the Payment wallets had thus already witnessed a rise in the download and transaction numbers overall in this process of demonetization. Expecting the kind of growth for however being the government pushed for the discounts across board for those who thus pay digitally for rail tickets, fuel, toll fees, and also retail goods as well. New investment stakes are however expected by the global investors in these kind of placements even as the smaller companies will also however consolidate with the big ones in future.
3) Analytics and Big Data: Also the right customer targeting will however become super imperative. The online hotel of companies or either the travel services aggregation might however look in order to target only the buyer who is thus interested than however wasting dollars on an irrelevant customer, which however will be of no benefit. It is importantly beneficial that big data and analytics is likely to play a key role as more and more customers will pay digitally. Also Large binary footprint will thus lead to a huge rise in the targeted behaviour by all the brands on the whole.
4) Lessening of the cash discounts: While the struggling online firms however insisted to raise cash in order to sustain operations, thus expecting huge customer discounts will be however considered to be a far-fetched dream, except in the online payments and also wallets space, which however corresponds as this change brought in. Also , the OTAs are however more likely to run the cash-backs in order to sell the unsold inventory as the travel sector will be impacted due to demonetization as such.
5) Valuation deals: the Start-ups which are however on a late scale valuation might be considered problematic as the investors have however become cautious at present. Although the long term prospects of the Indian economy looked bright, internet entrepreneurs have had a hard time justifying the declining sales or either lower downloading numbers to the investors in their own understandings. While in the short to medium term, the large deals however look bleak but the seed deals in start-up space are however likely to continue as the angels might thus want to take an early positions at lower valuations. Large mergers and also acquisitions are however more likely to get into a deadlock due to the lower valuation proposals as it is compared to 2015 and 2016, where there was thus not much of scope to cut down the values on to build up economy.
6) Increase in smart-phone and Internet penetration: Also , due to the digital developments taken on by the government towards cashless payments, more and more Indians will thus adopt the smart-phone based payment methods for both ease of purchase as well by the government. The Merchants however are already buying smart-phones in order to download the wallets in order to keep their business move forward. The launch of free 4G service from Jio has however resulted in catapulting the push for the mobile broadband as such. All this will however increase India’s smart-phone penetration (about 350 million phones now) drastically which will however see new heights of the buyers.
India will also thus see rapid implementation of the internet, however making this market mature for the digital entrepreneurs for years to come, right from 2017. It will thus also lead to a rise in the consumption of on demand videos on the second screen as well as the Payments Bank launches in 2017 are thus also expected in order to intensify the mobile linkages.
7) Large scale consolidation expected: Also , the investors on a portfolio consolidation are however expected to be enforced with the hundreds of start-ups which are thus also expected to flounder for the lack of funding in the early part of the year, 2017. Investors which are backing the entrepreneurs in the similar segments are however more or less likely to push for the mergers in order to get enriched with the good outcomes. Online retail, food tech, healthcare may be the key focus for mergers in India. However, those start-ups who thus are able to survive the trenches of 2017, and thus come out heroic will have a last laugh. India’s digital economy is however expected to see a steep rise in the second half of 2017 which will however continue towards 2018 and beyond
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