How Should The Startups Approach Digital Marketing In Order To Survive This Cut Throat Competition

A common mistake that the start-ups however do is to wait for marketing until the product is thus completely ready

Running a start-up isn’t considered as easy at all . Firstly, one is supposed to do the laborious task of market research in order to understand as to what people want.

Next, one is required to build a product from the scratch that however also outshines the competitors’ solutions. And then, they have the arduous task of thus making the target audience aware of the cool, new product.

The purpose of this article is to make the people aware of the fact as to how should the startups approach digital marketing in order to survive this cut throat competition .

A common mistake is that the start-ups do is to make the things more difficult, and also the process is however more tedious, is that they however wait for marketing until the product is thus completely ready.

We however are living in the digital age, and the start-ups should also take an advantage of that. They should also thus start marketing their products as well before its launch.

Thus in order to shed more light on the matter, here is thus a phase-wise breakdown which is thus of the digital marketing approach for the start-up.

Phase I – Pre-marketing

As it is however hinted in the introduction, gone are thus the times when one has to wait till the product or either the website is ready. Also, however if one is considering today’s cut-throat competition, also considering every second count. So, once one is thus however serious about the idea of thus launching a start-up, one should however start talking about it. Here’s thus what should one do during the pre-marketing phase:

• Create a business page on the social platforms which is however relevant to the industry in order to connect & should then interact with the potential customers.

• Then one should join groups, communities, then one should then spend time on the discussion forums such as Quora & Reddit in order to know as to what people want and also in order to spread word about the solution one is building

• Then one must start a blog in order to share the useful insights about the problem which the product will however solve, without however disclosing its USP in order to keep the competitors taking an advantage of that. One must also , use social media & also discussion forums in order to promote the blog.

• Then one is required to create a landing page for the business’s website in order to get emails of the interested customers

Pre-marketing thus also helps in the gathering valuable consumer insights, through which one can however make the product even better.

Phase II – Technical SEO during the Website Development Phase

Once live, the however website needs to work flawlessly; not only when the users interact with it, but also thus when Google’s search bots however interact with it. For the latter, the technical SEO part thus must be taken care of thus within the development phase. One must thus ensure the following technical SEO instances during the website development.

• Work on the URL structure Optimization from the SEO point of view

• Implement the breadcrumbs & also micro structure in order to make your website easily navigable for thus search engine bots

• Work on the landing page – its key elements, the information which is provided on it, layout etc.

Unfortunately, it has however thus become a common practice in order to delay these technical SEO implementations however until the website is live. But one is not supposed to make that mistake, as afterward the process however becomes quite complicated and it also takes more time & money. If one can’t handle these kind of technical SEO aspects on his own, one must have an experienced technical SEO team onboard in order to build a strong foundation for the digital marketing campaign.

Phase III – Make Your Website SEO-optimized

The technical SEO implementations that is during the development phase however make the website SEO-friendly. But one needs to work further on it as to how to make it SEO-optimized. Once the development phase is thus over, one must act upon the following technical SEO & On-page SEO practices:

• One must Research the right set of keywords that are relevant to the business

• Then , Put the unique content on each page of the website & also make sure that all the important pages of the website are however well-optimized with the targeted keywords

• One must then write the meta title & also the description for however every page with the right set of the relevant keywords for each page

• Upload the XML sitemap & also robot.txt file for the pages one doesn’t want Google to index

Phase IV – Start Building Your Brand with the Content Marketing

Once the website is live, one is however needed to focus all the efforts in order to increase its reach through the content marketing. Today, content marketing is considered as the most effective subset of digital marketing. In order to ensure that one reaps the maximum benefit from the content marketing endeavor, one must act upon the following:

• Aim at creating all type of content – text, image, & video – as the video is thus the most engaging form of content, especially for the B2C businesses

• Increase the impact of the content marketing campaign through the social media, discussion forums, and also other popular online mediums

• While creating the content – one must just not focus on ranking, but must also provide a value through its content – as in the long term, offered value is thus what drives success for a business

• Additionally, one must also make sure that one has a strong, positive online presence in the search results for his brand name as a search keyword

Phase V – Amplify Your Business Reach through the Paid Channels

Paid media however works great in increasing the brand’s reach. But it is however effective, only when one has everything ready on the website & also on every other online asset . It shouldn’t however be like that a lead which is achieved through a paid channel finds the dummy content on the website, or the contact information which is missing on the online listing, and so on. Not only would it thus send the lead away, but it will thus also hurt the brand image.

Thus in order to stand out of the competition, it is thus important that one’s start-up is however impeccable in all its dealing – market research, product development, and also most importantly, in its digital marketing endeavors. Paying the heed to promotion before and also during the product development phase is thus of utmost importance, as it is thus what eventually makes one’s start-up stand out from the crowd. And that’s however where this progressive guide which is however on the best digital marketing practices will also come handy.